How to Plan a Fashion Show
by Monique Brand
Fashion shows can expose a variety of products, whether you’re a jewelry designer, clothing designer or retailer or shoe seller. Shows give journalists and bloggers an opportunity to review clothes and give out info to retailers and customers on where to spend their money.. Having a successful fashion runway event requires some serious time management and maybe some cash.
Pick a Location
Deciding how big your event is to be and how much parking you need is key as you pick your location. You need a venue that has spotlights, a good sound system, room for a runway and enough backstage space for your models to get ready. Of course, the KCCC provides the absolute location.
Select your models as soon as possible so they can arrange to be available to work your event and so that there is time to alter outfits.Don’t be so choosy on models unless you are going for a certain look. If possible, hire an extra model or two to insure against unexpected events like a model getting sick or no showing up.
Choose A Memorable Theme
You want something memorable that you can build your runway event around so you can have a cohesive event that sticks out in people’s minds. While I was one of 5 event coordinators at the UT Fashion Show 2014, we all agreed on a simple deco black-and-white theme look. Clean and Simple.
Create a Feel in Your Atmosphere
Keep your atmosphere simple as the focus need to be on the product on the runway. Temperature, lighting and music set the atmosphere for your event. You want your guests to be comfortable, so if you’re having an outdoor event, use tents to protect against weather. During the show, focus the lighting on the models–they’re the only thing people should be paying attention to. Find music that reflects the theme and pieces.
Be a Pro Scheduler
Plan your event around your most important guests, such as potential buyers, investors and media representatives. Before planning and promoting your fashion show, contact them to make sure they are available to attend. Make your timeline stick to flow straight to your event with time to adjust.
Hope that HELPS!
Until Next Time